Privacy Policy for Apex Equipment Rentals

Effective Date: April 7th 2025

At Apex Equipment Rentals, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard the information you provide when renting heavy machinery or interacting with our services.

1. Information We Collect

We collect information necessary to deliver our services safely and efficiently:

Personal and Business Information

• Full name
• Business name (if applicable)
• Billing and shipping addresses
• Phone number
• Email address
• Government-issued ID (e.g., driver’s license)
• Insurance documentation (if required)
• Tax ID or contractor license (for business accounts)

Rental and Usage Information

• Equipment rented
• Rental dates and duration
• Delivery and job site locations
• Payment history
• Signed agreements and waivers

Website & Device Data

• IP address
• Browser type and device information
• Pages visited and session data via cookies and analytics tools

2. How We Use Your Information

• Process and manage rental transactions
• Confirm your identity and eligibility to rent machinery
• Schedule deliveries and pickups
• Communicate service updates or promotions (if opted-in)
• Maintain legal and accounting records
• Improve website functionality and customer service

3. Information Sharing

We do not sell your personal information. However, we may share data with trusted third parties under the following conditions:

• Service providers assisting with logistics, identity verification, payment processing, or maintenance
• Law enforcement or government authorities when required to comply with legal obligations or investigations
• Insurance companies or subcontractors involved in job site coordination, with your consent

All third-party partners are required to maintain the confidentiality and security of your data.

4. Cookies & Tracking

We use cookies and analytics tools to:

• Remember your preferences
• Understand how visitors use our website
• Improve our site’s functionality

You can manage cookie preferences in your browser settings.

5. Data Protection and Security

We implement industry-standard security measures to safeguard your information, including:

• Secure socket layer (SSL) encryption
• Secure internal data storage
• Access controls and staff training on privacy practices

6. Your Rights

You have the right to:

• Access or correct your personal data
• Request deletion of your information (unless required for legal or transactional purposes)
• Opt out of marketing communications

To exercise your rights, contact us at [Insert Email Address].

7. Data Retention

We retain your information only as long as necessary to:

• Fulfill rental obligations
• Maintain accurate business records
• Comply with legal and tax requirements

8. Children’s Privacy

Our services are not directed toward children under 18. We do not knowingly collect personal information from minors.

9. Changes to This Policy

We may update this Privacy Policy as needed to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date.

10. Contact Us

If you have questions about this Privacy Policy or how your data is handled, please contact us:

Apex Equipment Rentals
[Insert Mailing Address]
Dean@apexrentz.com
[Insert Phone Number]